Featured Articles

CVBs provide critical support for business events around the globe

Convention and visitor bureaus are a key resource for business events strategists throughout the event planning process - well beyond the traditional site visit and marketing services. Boosting leads, event servicing and data-driven decisions to measure the economic impact of your event are just a few ways that CVBs can make your event successful. Take a look at examples of how destinations have provided incredible value in the event planning process.

Cabarrus County, North Carolina: Making Digital Impact on a Dime

While building a strong online presence for visitors is a goal shared by all destinations, Cabarrus County CVB in North Carolina also believes in making a strong digital impression on its local stakeholders.

The business site not only educates visitors on the bureau’s activities, but also key statistics about the impact of travel and tourism to the region — all through a clean, streamlined design. The bureau manages the website in house on a minimal budget, which allows for flexibility and control.

Joy Lin
Saturday, May 3, 2014

Great Lakes Bay Region, Michigan: Detailing a Leglislative Guide

Keeping in tune with its proactive approach in 2009 to regionalize three destination organizations around the Great Lakes Bay in Michigan, the Great Lakes Bay Regional CVB later published a comprehensive guide to continue engaging its stakeholders in travel and tourism-related legislation.

Sharing its expertise and experience through the Legislative Guide helped establish the CVB as a leader in advancing the legislative agenda and as a key contributor to the Region and State’s economic growth.

Joy Lin
Saturday, May 3, 2014

San Diego, California: Weathering Through the Storm

A destination organization’s budget often comes under scrutiny, but San Diego Tourism Authority found its funding suddenly held hostage during a political stand-off in 2013 with the city’s mayor. The organization launched a multi-faceted, integrated campaign called “Why Travel Matters” that framed the discussion, coordinated stakeholder efforts, and drove attention to the crisis.

Joy Lin
Saturday, May 3, 2014

Eau Claire, Wisconsin: Putting Power in the People’s Pockets

Statistics are a powerful tool to build support for the travel and tourism industry, but Visit Eau Claire took it one step further by placing the power of numbers directly into the hands of its supporters.

Recognizing the difficulty of committing numbers to memory, Visit Eau Claire embedded a pen with a pull-out infographic touting the positive economic impact of travel to Eau Claire, Wisconsin. This empowered their coalition to speak often and more confidently on the industry’s behalf.

Joy Lin
Saturday, May 3, 2014

Pocono Mountains, Pennsylvania: Balancing Economy and Education

When the tradition to open Pennsylvania schools after Labor Day in 2013 and 2014 presented an opportunity for economic gain to the local tourism industry, the Pocono Mountains Visitors Bureau made sure its stakeholders recognized it.

The visitors bureau educated its community on issues in education, society, and labor, encouraging them to speak with school districts to avoid cutting the usual summer park season short, as the parks rely on significant staffing from local youth.

Joy Lin
Saturday, May 3, 2014

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