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CVBs provide critical support for business events around the globe

Convention and visitor bureaus are a key resource for business events strategists throughout the event planning process - well beyond the traditional site visit and marketing services. Boosting leads, event servicing and data-driven decisions to measure the economic impact of your event are just a few ways that CVBs can make your event successful. Take a look at examples of how destinations have provided incredible value in the event planning process.

By: David Wasserman, House Editor, The Cook Political Report

Tuesday, October 17, 2017

Nearly doubling a US$6.4 million budget in four years is no easy task for a destination organization, especially given the fiscal politics that can at times place significant pressure on the destination’s decision to invest in travel and tourism, and by extension, the destination marketing organization.

By actively engaging in stakeholder relations as a part of its development strategy, Experience Columbus has successfully positioned tourism as a city-wide priority and rallied stakeholders to invest in its longterm success through the organization itself.

Friday, July 10, 2015

Being a department of the city is not a position always looked upon favorably by destination organizations, but the future of the destination marketing industry is one that operates even closer in collaboration with government and other institutions. Frisco’s CVB is one example of a small but rising team that makes the most of every opportunity to builds tourism priorities directly in line with city managers, elected officials, department heads, and the local business community.

Friday, July 10, 2015

While many destination organizations excel at their marketing mandate, Travel Portland has likewise remained committed to leading its community and stakeholders to invest in travel and tourism as a key economic driver to Portland and its surrounding regions. From education to coalition building, Travel Portland has successfully deployed on multiple strategies to secure and grow its funding — funding that ultimately allows Portland to build its competitiveness in an increasinly noisy travel market.

Friday, July 10, 2015

This paper provides through over 20 years of research a quintessential demonstration of the necessity and financial value of marketing. It details the state of Colorado’s roller-coaster funding ride, including the complete loss of its tourism marketing budget, and the subsequent successful fight for renewed financial support.

Sunday, March 1, 2015

While building a strong online presence for visitors is a goal shared by all destinations, Cabarrus County CVB in North Carolina also believes in making a strong digital impression on its local stakeholders.

The business site not only educates visitors on the bureau’s activities, but also key statistics about the impact of travel and tourism to the region — all through a clean, streamlined design. The bureau manages the website in house on a minimal budget, which allows for flexibility and control.

Saturday, May 3, 2014

Keeping in tune with its proactive approach in 2009 to regionalize three destination organizations around the Great Lakes Bay in Michigan, the Great Lakes Bay Regional CVB later published a comprehensive guide to continue engaging its stakeholders in travel and tourism-related legislation.

Sharing its expertise and experience through the Legislative Guide helped establish the CVB as a leader in advancing the legislative agenda and as a key contributor to the Region and State’s economic growth.

Saturday, May 3, 2014

A destination organization’s budget often comes under scrutiny, but San Diego Tourism Authority found its funding suddenly held hostage during a political stand-off in 2013 with the city’s mayor. The organization launched a multi-faceted, integrated campaign called “Why Travel Matters” that framed the discussion, coordinated stakeholder efforts, and drove attention to the crisis.

Saturday, May 3, 2014

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