Featured Articles

CVBs provide critical support for business events around the globe

Convention and visitor bureaus are a key resource for business events strategists throughout the event planning process - well beyond the traditional site visit and marketing services. Boosting leads, event servicing and data-driven decisions to measure the economic impact of your event are just a few ways that CVBs can make your event successful. Take a look at examples of how destinations have provided incredible value in the event planning process.

Diversity and Meetings

Meeting Diversity Thrives with a Strategic Plan in Place

Q&A with Mazda T. Miles, CMM, Chief Event Strategist, Perfection Events, Inc., Antwone Stigall, CMP, DES, Chief Events Officer, Antwone Stigall & Co., and Former International Chair, Diversity & Inclusion Task Force for MPI 

Tuesday, December 11, 2018

Insights from David Wasserman

By: David Wasserman, House Editor, The Cook Political Report

Jim McCaul, Destinations International
Tuesday, October 17, 2017

Columbus, Ohio: Convincing Stakeholders to Invest in the Destination Organization

Nearly doubling a US$6.4 million budget in four years is no easy task for a destination organization, especially given the fiscal politics that can at times place significant pressure on the destination’s decision to invest in travel and tourism, and by extension, the destination marketing organization.

By actively engaging in stakeholder relations as a part of its development strategy, Experience Columbus has successfully positioned tourism as a city-wide priority and rallied stakeholders to invest in its longterm success through the organization itself.

Joy Lin
Friday, July 10, 2015

Frisco, Texas: Harnessing the Rising Tide of Economic Growth

Being a department of the city is not a position always looked upon favorably by destination organizations, but the future of the destination marketing industry is one that operates even closer in collaboration with government and other institutions. Frisco’s CVB is one example of a small but rising team that makes the most of every opportunity to builds tourism priorities directly in line with city managers, elected officials, department heads, and the local business community.

Joy Lin
Friday, July 10, 2015

Portland, Oregon: Positioning Tourism as an Economic Driver

While many destination organizations excel at their marketing mandate, Travel Portland has likewise remained committed to leading its community and stakeholders to invest in travel and tourism as a key economic driver to Portland and its surrounding regions. From education to coalition building, Travel Portland has successfully deployed on multiple strategies to secure and grow its funding — funding that ultimately allows Portland to build its competitiveness in an increasinly noisy travel market.

Joy Lin
Friday, July 10, 2015

What Happens When You Stop Marketing? The Rise and Fall of Colorado Tourism

This paper provides through over 20 years of research a quintessential demonstration of the necessity and financial value of marketing. It details the state of Colorado’s roller-coaster funding ride, including the complete loss of its tourism marketing budget, and the subsequent successful fight for renewed financial support.

Dr. Bill Siegel
Sunday, March 1, 2015

Pages

  • Printer Friendly and PDF