Why is it important?
With nearly 300 destination organizations using the tool, the Event Impact Calculator has been established as an industry standard with over 500,000 events analyzed. The models and platform have been developed by Tourism Economics, an Oxford Economics Company.
CREDIBLE
With minimal user inputs, destination organizations and CVBs can produce impact analysis based on the latest survey and economic data available.
LOCALIZED
Each destination organization and CVB receives access to a model that is uniquely developed for their destination.
COMPREHENSIVE
The calculator measures the direct impacts of events on businesses, employment, income and taxes.
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Case Studies
Take a look at some of the ways the EIC subscribers are using the tool to enhance their destinations and attract new avenues of funding and support.
The Bloomington CVB used the EIC to obtain a state grant of US$60,000 in support of bringing in a major sporting event.
Richmond built an event verification form to obtain a more accurate economic impact calculation.
Tampa Bay used EIC to show how event organizers can use EIC data in demonstrating the value of their work.
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Why use the Event Impact Calculator?
"I'm not sure there's a press release or statement made when we don't include a group's economic impact to convey the value to our community! Hotel room nights are just one piece of the pie and the EIC allows us to convey the total value of an event to our stakeholders, in terms everyone can understand."
Natalie JamiesonDirector of Destination & Business Intelligence
Visit Baltimore
Contact
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